TikTok Now Influencing Where…….

The social media giant now influencing the dining choices Americans are making.  38% of TikTok users responding to a recent on-line poll say they have visited or ordered from a restaurant because of a video they saw on the platform.  Furthermore — 30% of respondents admit they’ve traveled further than they usually would to try a restaurant they’ve seen on TikTok.   28%  say they would even consider a dining establishment that was more expensive than they’re used to  and the top reason for these new attitutudes…. 72% in the survey say the top reason for them trying something new, further away and more expensive…. appetizing-looking food!