Potter is upset because I'm ruining this story - sorry, it's just cute marketing.
Everyone is annoyed by screaming babies on a plane. I'm a mom and it still makes my skin crawl and I've been there. An UNNAMED [I'm not giving them more publicity] airline put a note and candy in ziplock bags and put them on every seat on a recent flight.
The note read: “Hello! We're twin baby boys on our first flight and we're only 14 weeks old! We'll try to be on our best behavior, but we'd like to apologize in advance just in case we lose our cool, get scared or our ears hurt. Our mom and dad (AKA our portable milk machine and our diaper changer) have ear plugs available if you need them. We are all sitting in 20E and 20F if you want to come by to get a pair. We hope you have a great flight!”
The family was hired by the UNNAMED airline to drum up some good press.
Look, it's just like reality TV, it's still a cute story.